How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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Efficient competitor elimination technology
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Small Business Marketing Launch

Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. Thinking that you will make money first and then do marketing is a big mistake. Thousands of small businesses have been using this tactic for decades, but have not been able to grow. They dream of becoming big, but dreams without good marketing remain dreams.

We start marketing in small business

If you want to grow, then the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. But in 100% of cases this was achieved only through quality marketing. To grow, you need a powerful flow of customers, and it is impossible to get it without marketing. If marketing is applied in a small business, then 100% growth is guaranteed.

It’s even difficult to survive, so as not to close, and it’s difficult without marketing. Marketing can, but still not desirable, be ignored when demand is greater than supply. But now there are almost no such markets. In almost all markets, there is now an oversupply. Therefore, customers need to be motivated to choose and buy exactly your goods or services.

The role of marketing in small business
How to organize marketing in a small business

Small business marketing plays an important role. Firstly, it is easier to find many customers with it. There are no other tools for this. Secondly, new growth opportunities can be found. It is with the help of marketing that popular products or services are searched for, or are developed. If it is not applied, then very often the business then deals with what is not for sale.

… marketing in small business – a way to increase sales

Thirdly, marketing in a small business is a way to increase sales. With it, you can provide sales support. Fourth, marketing allows you to set higher prices for goods and services and thereby have higher profits. This is achieved in various ways and one of them is the packaging and positioning of goods and services. The second way is to create your own personal market.

The presence of a personal market is the main condition for business growth. Without marketing, you can work only in foreign markets, which implies a high level of competition, constant nervous tension. Your market is a guarantee of a large number of customers, large sales volumes and complete absence of competitors. One of the tools to build your market is the market legram.

Marketing in a small business can be organized in many ways. There are three main options. The first is full outsourcing of marketing. With this method, their marketers are not hired or used. All marketing processes are given to a marketer or company that has 100% confidence. They serve all marketing, provide it on a turn-key basis.

The second way to organize marketing in a small business is hybrid

The second way to organize marketing in a small business is hybrid. With this approach, marketing is partially outsourced, but their marketers are also hired. The hired marketing specialists in this case act as coordinators who oversee outsourced marketing. Everything else is done by external marketers, or some kind of company.

The third way is to hire all the necessary specialists. With this approach, 100% control of marketing activities is achieved, but you have to pay for it. The main cost items are salaries for specialists and a budget for research and promotion. This is the most expensive way. It should be applied to those who need to have maximum marketing control.

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