How to beat competitors and earn everything
There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces the level of sales by 10, and…

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idea into themselves

Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more. Continue reading

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. Continue reading

The right start of your own business

The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first year just for the reason that they are based on either no idea at all, or the idea has no perspective. 80% of success depends on the idea and another 20% depends on how and by which algorithm it is realized.

The right start of your own business

Analysis of the most expensive companies in the world shows that each of them is based on a stratum with a promising idea. In turn, an analysis of failed startups shows that they were based on an idea that initially had no prospects. All this suggests that you should not take on the first idea that you get and start a business on its basis. Continue reading

Is marketing necessary or not for business? Needed!
Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks…

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How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

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