Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks these questions, especially often such questions arise when business problems begin. World market leaders such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced by, for example, analysis of the Apple brand.
Whether or not marketing is needed for the business
The answers to these questions are always different, but not always unambiguous. Very often, a businessman cannot find answers to these questions at all, because, trying to find the answer, he receives more and more new questions that seem endless. As a result, some businessmen do not use marketing at all, or rather they don’t use it, because they cannot fully understand the role of marketing in business. Continue reading
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it you first need to find the reasons for low profit.
The situation itself will not be resolved, so the time has come to take action. To take action, you first need to find out the reason, or rather the reasons for low profit. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits and, among other things, cause a number of other negative aspects. It is from their elimination that it is advisable to begin all. Continue reading
There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. Being a leader is beneficial, because the leader gets the maximum, the rest gets the rest.
The farther from market leadership, the less income. For example, Apple takes about 94% of its profits from the smartphone market. Another 11% gets Samsung. Together, they take more than 100% of the profit, while the rest are in chronic red. Moreover, the farther from the leader, the greater the minus. Continue reading
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One hundred years ago they were not like they are now. The fact is that right now the idea is the basis of business and you can’t bring anything back. Many, now the most expensive companies in the world, until recently were just ideas that lived in the minds of ordinary people at that time. They remained ideas and now, but they have just become embodied and now are worth billions, and the owners of the heads that once generated them have become rich and famous.
Business Idea Generation
Ideas allow you to start, restart, reload a business, create best-selling products, create markets, create customers. If you have an idea, then you have everything. If you have no idea, then you have absolutely nothing. Continue reading
Many businessmen, having discovered a legal entity, begin to believe that they now have their own business. Satisfied, they rub their hands from the understanding that they will now work for themselves, and not for their uncle. The desire to work for yourself and not for uncle is a good desire, it must be encouraged. The more people who take responsibility, the better. However, there are nuances.
From a legal point of view, the business really belongs to newly-minted businessmen, and they really work for themselves. But the legal point of view is not the only one. There are other points of view. For example, one of them is practical. From a practical point of view, a business legally owned by a businessman is not always 100% owned by him in fact. Continue reading