Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

Continue reading →

Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

Continue reading →

means that in the end

Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more. Continue reading

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. Continue reading

Modern prospects of small business

The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch of new business areas. The second niche is assistance to medium, but most often large, businesses. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.

Small Business Perspectives in the 21st Century

In other words, the vast majority of small businesses work as assistants to big business and, accordingly, depend on it. For example, car services are assistants to car manufacturers and their spare parts. The field of trade is the assistants to manufacturers of goods. Travel agencies are assistants to tour operators. Continue reading

Effective Ways to Increase Profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even loss. The bottom line is that…

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Where to find customers for big sales
Where to find customers is the issue that most worries businessmen. They think about it an average of 50 times a day. A businessman wakes up with the thought of…

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Innovation as a profit generator
At all times, innovative business development has brought maximum profits. If you study the history of business, it becomes obvious that the greatest profit was brought by businesses, the essence…

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The most effective protection against competitors
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best…

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