Effective dealer network development

The development of a dealer network is necessary because dealers help sell. The more of them, the higher the sale. Therefore, the development of a dealer network for a company that wants to have high sales is one of the highest priorities. By themselves, networks do not develop, they need to be addressed, investing time, money and other resources, you need to constantly look for new dealers.

The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence of this type is in the formula “money – goods – money.” They have money, they invest it in goods in order to sell it to earn more money. Money is their main resource to which they seek the best use. Continue reading →