Creative method of generating ideas
A good idea is very much appreciated, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put…

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The oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch…

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Why a business development forecast is needed

He began to do business at the university. The scholarship was not enough, so I was spinning to earn at least some money. I have never worked for an uncle and am proud of it. I achieved everything myself. Over 20 years, much has been achieved. At first, the business developed well. He earned money, resolved his questions. Everything went perfectly, so I didn’t even think about starting another business.

But lately there is a sense of doom. It seems that a little more and the business will have to close. I do not know what to do. If I close my business, I’ll actually be left without income. Is it possible to somehow determine at least in general terms what to expect from the business in the future? Is it possible to build a forecast for business development at least 5-10 years in advance? Can I find out how much is left for my business? Continue reading

The most effective protection against competitors

The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.

At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including due to the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves. Continue reading

Powerful competitor study technique

Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where I would fall, I would have laid straws”. The essence of the latest wisdom comes down to the fact that it is always useful to possess information, which is reflected in the well-known expression, which says that the one who owns the information owns the world.

Studying competitors using the latest technology

Owning information is useful anytime, anywhere. For example, if you know what the weather will be like, you can make a number of decisions: take an umbrella or not, wear very warm clothes or not very warm ones. All this allows you to get rid of many unpleasant situations. For example, if it rains, and you took an umbrella, then you will get rid of the need to dry clothes and hair. Continue reading

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Marketing research without the expense of money
Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely…

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How to establish export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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Talent Monetization Issues
Awareness of this fact very often slows down the process of promoting and selling an idea. The creator understands that more good ideas may not occur to him, so it…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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