How to build the most powerful business
A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, and scares competitors. A weak business has…

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Research as a way to get rid of competitors
New ideas are very valuable information, because for their implementation you need new products. Anyone who finds out about new ideas earlier than others can create the goods necessary for…

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The core of the business as its foundation
It is believed that any business is simply the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”, the…

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business processes

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Is marketing necessary or not for business? Needed!

Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks these questions, especially often such questions arise when business problems begin. World market leaders such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced by, for example, analysis of the Apple brand.

Whether or not marketing is needed for the business

The answers to these questions are always different, but not always unambiguous. Very often, a businessman cannot find answers to these questions at all, because, trying to find the answer, he receives more and more new questions that seem endless. As a result, some businessmen do not use marketing at all, or rather they don’t use it, because they cannot fully understand the role of marketing in business. Continue reading

How to sell a startup and get rich

You can sell an idea only if you translate it into a project or, in other words, a startup. So the potential buyer will be able to get a visual representation of her. If you propose a “bare idea”, then it is unlikely to interest anyone, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its basis.

The project just allows us to clarify these and other issues, to clothe everything in a symbolic and visual form. Selling a finished project is not an easy task, but at the same time it is quite an interesting and often profitable activity. To carry out the sale of a project you need to know the marketing and technology that will allow you to do this, as well as have certain skills. Continue reading

Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more. Continue reading

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10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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Professional business optimization
Business optimization allows you to configure it in such a way that it brings maximum money, responds well to the ideas and actions of the businessman and can absorb the…

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Why a business development forecast is needed
He began to do business at the university. The scholarship was not enough, so I was spinning to earn at least some money. I have never worked for an uncle…

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Modern market opportunity analysis
If there are few customers or the business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because sooner or later the…

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