How to build the most powerful business

A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, and scares competitors. A weak business has a bad reputation, scares off customers, and makes competitors laugh. Probably the most offensive is precisely that a weak business will make competitors laugh.

Strong business and the secret of its creation

It’s very unpleasant to imagine how competitors laugh when talking about someone’s weak business. Surely they are not just laughing, but also gloating, because they can easily distort the real situation in such a way that a weak business looks even weaker, more defenseless and funnier than it actually is. In other words, a weak business is a reason to mock. Continue reading →