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Best Small Business Development Strategy

The most successful small business development strategy is marketing. According to statistics, those small enterprises that have relied on him feel good and are growing. The main problem of small business is the lack of customers and marketing solves it better than others. For this reason, competent small business owners choose marketing.

Marketing is not only a “lifesaver” at a time when small businesses are in distress, but also a kind of “leaps and bounds” that can significantly accelerate the growth of a small company. This property of marketing is due to the fact that it allows you to maximize the concentration of resources and efforts precisely on the growth of the company, without allowing them to be wasted. Continue reading →

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The basic principle of the invisible hand of the market

The invisible hand of the market can influence the decisions that buyers and sellers make. She has a voice in any transaction and can give it to both the seller and the buyer. Everything would be fine, but the expression “invisible hand of the market” is a little scary. Everything that is not visible is not clear, you do not know what to expect from the invisibility, you do not know whether this is a friend or an enemy.

Accordingly, an invisible hand is an idea.

Accordingly, the question arises, but what is such an “invisible hand of the market”? The answer to this question is very simple. Everything visible is material, which means that the invisible hand of the market is not related to the material. If not material, it means ideal, because there simply are no other options. Accordingly, an invisible hand is an idea. Continue reading →

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Talent Monetization Issues

Awareness of this fact very often slows down the process of promoting and selling an idea. The creator understands that more good ideas may not occur to him, so it is difficult for him to part with it. A creator is ready to give up ideas only for good money, and good money is rarely offered even for good ideas, so a vicious circle arises.

The book proposes an algorithm through which you can break this circle and put the generation of ideas on the stream. The fifth problem that creators face is a large number of mistakes when starting innovations. Reading the book will allow you to find most of the mistakes made and eliminate them in order to eventually build a business of the future. Continue reading →

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