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Is it possible to describe the basics of a successful business in a few words? Is there any simple way to reveal the essence of a successful business quickly and briefly? Does a successful business have any special beginning, the right start of a business? Does a successful business have a foundation? My answer is. There is a foundation on which a successful business rests.
The basics of a successful business from a professional
In principle, not only business has a foundation, but everything that surrounds us. The building has a foundation. Children have parents. Trees have roots. There is a foundation for business, because our world is so arranged. Knowing this foundation, you can safely start any business. You don’t need to know much. Business seems to be a difficult task, but it is far from it. Continue reading
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch of new business areas. The second niche is assistance to medium, but most often large, businesses. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.
Small Business Perspectives in the 21st Century
In other words, the vast majority of small businesses work as assistants to big business and, accordingly, depend on it. For example, car services are assistants to car manufacturers and their spare parts. The field of trade is the assistants to manufacturers of goods. Travel agencies are assistants to tour operators. Continue reading
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces the level of sales by 10, and sometimes by 100 times. Self-marketing is a word unknown to a wide circle of people; only specialists who study this issue operate on it.
Professional marketing as a guarantee of success
The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. There are opportunities for a product to create a demand for itself, but they are limited, so demand is created small, on the verge of zero. Continue reading