Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.
There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more.
Hired work is a compromise between work for yourself and for the company. The compromise may be on an equal footing, in favor of the employee or in favor of the company. An employee who is not motivated to work for the company works for himself, building his personal business within the company at the expense of the company. Internal marketing is a way to make it work for the company.
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he must feel the idea of this company as his own. He will work on the idea, on himself and at the same time on the company, often without realizing it. So that a person does not work for money, he needs to give ideas.
Internal marketing is a way to convey the idea of a company to employees so that they perceive it as their personal
Internal marketing is a way to convey the idea of a company to employees so that they perceive it as their own. Receiving an idea, a person wants to realize it. By working, he realizes it. Moreover, if the idea is unique, then nowhere else, except in your company, he will not be able to implement it. Thus, the company receives a 100% loyal specialist.
Studies show that companies that broadcast the idea to their employees are more successful, strong, and profitable. Such companies have less costs and staff turnover. Employees of such companies are well aware of what they should do, when to do, and most importantly why. The idea unites everyone who works in a company in a single and harmonious mechanism, turns it into a car.
The basis of internal marketing
Everything seems to be clear – take the idea of business and broadcast it. But there are two problems. The first is that not all companies have an idea. Many companies work without an idea, automatically, mechanically. The second problem is that often there is an idea, but under its influence only one founder of the business works, without broadcasting it to his employees.
If a person is employed by a company, but not pumped by her idea, he, in fact, is not part of the business, and we can say that he does not work for him
When a business has no idea, or when only the founder works under its influence, then the business does not constitute a single whole. Then, within its framework, there are many local businesses for each of the employees who actually parasitize on the main business. Instead of making a contribution to the business, on the contrary, they take resources and money from it.
If a person is employed by a company, but not pumped by her idea, he, in fact, is not part of the business, and one can say that he does not work for him. First of all, because he does not know the idea for which he needs to work. Therefore, he has no choice but to work for himself, for his idea. Without an idea, a person cannot do anything at all, he needs it like air.