The oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Talent Monetization Issues
Awareness of this fact very often slows down the process of promoting and selling an idea. The creator understands that more good ideas may not occur to him, so it…

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Powerful competitor study technique
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where…

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business within the company

Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more. Continue reading

How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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How to beat competitors and earn everything
There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough…

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Ways to improve business performance
Working as the most accurate watch and generating money in unlimited quantities, a business is the dream of all businessmen. This dream is realized only among those businessmen who are…

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