effective protection
Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces the level of sales by 10, and…

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An effective way to improve your business
Improving a business is a necessity related to the fact that everything flows and changes. Once the most profitable business was agriculture. Then industry became the most profitable business. After…

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because they give

How to beat competitors and earn everything

There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. Being a leader is beneficial, because the leader gets the maximum, the rest gets the rest.

The farther from market leadership, the less income. For example, Apple takes about 94% of its profits from the smartphone market. Another 11% gets Samsung. Together, they take more than 100% of the profit, while the rest are in chronic red. Moreover, the farther from the leader, the greater the minus. Continue reading →

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Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

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Ticket to the post-industrial economy
Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this.…

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Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else's benefit only if he is motivated to do so. Such, however, is…

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