The most effective protection against competitors
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.
At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including due to the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves.
In addition, local companies usually do not have enough resources to organize attack marketing. For this reason, those who do not want to become a victim, do not want to lose their business, must find opportunities to defend themselves, and this must be done desperately and constantly. Avoid the shameful fate of being defeated only if you have a system to counter attacks.
As you know, a wedge is knocked out by a wedge. It turns out that in order to effectively counter attacks, in order to organize the most effective protection against competitors, it is necessary to engage in high-quality marketing, because attacks are implemented through marketing, and therefore it is also necessary to defend oneself through marketing.
In order not to become a victim of an aggressor, it is necessary to build a marketing system
In order not to become a victim of the aggressor, it is necessary to build a marketing system, which should at least include a monitoring subsystem, an analysis subsystem, a subsystem for creating “ammunition” to repel attacks. If we talk about the types of protection, then protection from competitors can be of the following options: anti-protection, passive, active and mixed.
Anti-competition – this type of protection is characterized by a complete lack thereof. The lack of protection allows us to call this type anti-defense, because the lack of resistance is tantamount to helping the attacking company. The specified type of protection is used by most companies. The calculation with this approach is based on the fact that they will attack not the given company, or on what will carry it.
An example of anti-defense is when a teacher chooses who to call on the blackboard, and at this time everyone is sitting, looking down, pretending that nobody is there. It can even be assumed that companies that use this approach have created personalities that have lingered at the schoolchildren level. It is school experience that they transfer to business, respectively, school protection from competitors and is applied in this case.
Passive protection from competitors is characterized by the fact that potential victims are aware that they can be attacked. For this reason, they are preparing for attacks. To do this, they channel some resources to repel attacks. With this approach to the issue, potential victims have to arm themselves to the teeth and have a powerful arsenal to repel any attacks, because you never know who will act as the aggressor.
In addition, such companies constantly have to live in fear, because you never know exactly when you can be attacked. Although this is a more or less effective strategy, it requires a lot of resources, which allows us to recognize it as not very effective. It is always harder to defend than to attack, because you do not know what to expect from the aggressor.
Active defense against competitors is characterized by the creation of conditions under which an attack becomes either unlikely, impossible, or ineffective, which forces the potential aggressor to abandon his intentions. This defense strategy consists in the destruction of the aggressor’s attack potential, or the conditions are created under which the aggressor can receive a worthy rebuff, for example, through an alliance.
There is another way to repel competitor attacks – mixed protection from competitors
Among the tools that help to implement such a strategy are the formation of public opinion through PR, intelligence, espionage and the like. Active protection from competitors is the most effective protection against marketing attacks by aggressors and it is used by a large number of the most successful companies, which helps them survive.
There is another way to repel competitor attacks – mixed defense against competitors. There is a type of protection against marketing attacks, which involves the use of tools, both active protection and passive, as a result of which it is called – mixed protection from competitors. This type of protection with the proper use of tools also shows sufficient effectiveness.