The most effective protection against competitors
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best…

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Effective Ways to Increase Profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even loss. The bottom line is that…

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The oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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because it’s not the main

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Best Small Business Development Strategy

The most successful small business development strategy is marketing. According to statistics, those small enterprises that have relied on him feel good and are growing. The main problem of small business is the lack of customers and marketing solves it better than others. For this reason, competent small business owners choose marketing.

Best Small Business Development Strategy

Marketing is not only a “lifesaver” at a time when small businesses are in distress, but also a kind of “leaps and bounds” that can significantly accelerate the growth of a small company. This property of marketing is due to the fact that it allows you to maximize the concentration of resources and efforts precisely on the growth of the company, without allowing them to be wasted. Continue reading

How to establish export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? The East is a generally scarce place where everything is lacking. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading

Powerful competitor study technique

Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where I would fall, I would have laid straws”. The essence of the latest wisdom comes down to the fact that it is always useful to possess information, which is reflected in the well-known expression, which says that the one who owns the information owns the world.

Studying competitors using the latest technology

Owning information is useful anytime, anywhere. For example, if you know what the weather will be like, you can make a number of decisions: take an umbrella or not, wear very warm clothes or not very warm ones. All this allows you to get rid of many unpleasant situations. For example, if it rains, and you took an umbrella, then you will get rid of the need to dry clothes and hair. Continue reading

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The easiest way to make money
The easiest way to make money quickly and a lot is to give people what they want but cannot buy. Of course, you will have to work hard to determine…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Effective business development paths
Recently, two words have become fashionable and popular among businessmen: to pump and pump. And these are not just words, but business development paths. The words are similar in appearance…

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