Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces the level of sales by 10, and sometimes by 100 times. Self-marketing is a word unknown to a wide circle of people; only specialists who study this issue operate on it.
Professional marketing as a guarantee of success
The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. There are opportunities for a product to create a demand for itself, but they are limited, so demand is created small, on the verge of zero. Continue reading
Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely on this information when making decisions, when creating advertising materials, when developing goods or services, and in many other cases.
Quality free marketing research
In principle, you can of course run a business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific numbers, but indicates only directions. I really want to know the numbers, because the numbers allow us to calculate everything and plan everything, but I don’t want to spend money on it. Continue reading
Awareness of this fact very often slows down the process of promoting and selling an idea. The creator understands that more good ideas may not occur to him, so it is difficult for him to part with it. A creator is ready to give up ideas only for good money, and good money is rarely offered even for good ideas, so a vicious circle arises.
The book proposes an algorithm through which you can break this circle and put the generation of ideas on the stream. The fifth problem that creators face is a large number of mistakes when starting innovations. Reading the book will allow you to find most of the mistakes made and eliminate them in order to eventually build a business of the future. Continue reading