Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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How to establish export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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Effective dealer network development
The development of a dealer network is necessary because dealers help sell. The more of them, the higher the sale. Therefore, the development of a dealer network for a company…

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because it terrifies

Why a business development forecast is needed

He began to do business at the university. The scholarship was not enough, so I was spinning to earn at least some money. I have never worked for an uncle and am proud of it. I achieved everything myself. Over 20 years, much has been achieved. At first, the business developed well. He earned money, resolved his questions. Everything went perfectly, so I didn’t even think about starting another business.

But lately there is a sense of doom. It seems that a little more and the business will have to close. I do not know what to do. If I close my business, I’ll actually be left without income. Is it possible to somehow determine at least in general terms what to expect from the business in the future? Is it possible to build a forecast for business development at least 5-10 years in advance? Can I find out how much is left for my business? Continue reading

Marketing as a cause of the global crisis

Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the Forbes list. All these people are united by talk about what is the cause of the global crisis. They agree that the crisis is a reality and try to understand how to get out of it.

Marketing as a cause of the global crisis

The answer to the question is known. The main cause of the global crisis is marketing. In general, few people see marketing as the cause of the crisis, but it was he who caused it. How? Everything is very simple. Continue reading

The most effective protection against competitors

The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.

At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including due to the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves. Continue reading

The basic principle of the invisible hand of the market
The invisible hand of the market can influence the decisions that buyers and sellers make. She has a voice in any transaction and can give it to both the seller…

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Ways to improve business performance
Working as the most accurate watch and generating money in unlimited quantities, a business is the dream of all businessmen. This dream is realized only among those businessmen who are…

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Why a business development forecast is needed
He began to do business at the university. The scholarship was not enough, so I was spinning to earn at least some money. I have never worked for an uncle…

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