evaluate them highly
Research as a way to get rid of competitors
New ideas are very valuable information, because for their implementation you need new products. Anyone who finds out about new ideas earlier than others can create the goods necessary for these ideas earlier than others. As a result, a monopoly in the market will be obtained and cream removed from the market. The rest will have to be content with only the crumbs that remain on the market.
Competitors will only have to eat after you
A company where the seller is not pumped, learns about what goods need to be bought or produced only if he visits your company, because they can only copy, not create, but it will be too late, because the cream from the market will be yours for a long time, competitors will only have leftovers. Competitors will only have to eat after you. Continue reading
Marketing research without the expense of money
Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely on this information when making decisions, when creating advertising materials, when developing goods or services, and in many other cases.
Quality free marketing research
In principle, you can of course run a business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific numbers, but indicates only directions. I really want to know the numbers, because the numbers allow us to calculate everything and plan everything, but I don’t want to spend money on it. Continue reading
Talent Monetization Issues
Awareness of this fact very often slows down the process of promoting and selling an idea. The creator understands that more good ideas may not occur to him, so it is difficult for him to part with it. A creator is ready to give up ideas only for good money, and good money is rarely offered even for good ideas, so a vicious circle arises.
The book proposes an algorithm through which you can break this circle and put the generation of ideas on the stream. The fifth problem that creators face is a large number of mistakes when starting innovations. Reading the book will allow you to find most of the mistakes made and eliminate them in order to eventually build a business of the future. Continue reading
