Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Marketing research without the expense of money
Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely…

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The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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Is marketing necessary or not for business? Needed!

Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks these questions, especially often such questions arise when business problems begin. World market leaders such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced by, for example, analysis of the Apple brand.

Whether or not marketing is needed for the business

The answers to these questions are always different, but not always unambiguous. Very often, a businessman cannot find answers to these questions at all, because, trying to find the answer, he receives more and more new questions that seem endless. As a result, some businessmen do not use marketing at all, or rather they don’t use it, because they cannot fully understand the role of marketing in business. Continue reading

10 main reasons for low profits

Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it you first need to find the reasons for low profit.

The situation itself will not be resolved, so the time has come to take action. To take action, you first need to find out the reason, or rather the reasons for low profit. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits and, among other things, cause a number of other negative aspects. It is from their elimination that it is advisable to begin all. Continue reading

The core of the business as its foundation
It is believed that any business is simply the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”, the…

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The most effective protection against competitors
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best…

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The core of the business as its foundation
It is believed that any business is simply the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”, the…

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