Talent Monetization Issues
Awareness of this fact very often slows down the process of promoting and selling an idea. The creator understands that more good ideas may not occur to him, so it…

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The most effective protection against competitors
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best…

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Research as a way to get rid of competitors
New ideas are very valuable information, because for their implementation you need new products. Anyone who finds out about new ideas earlier than others can create the goods necessary for…

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business processes

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Is marketing necessary or not for business? Needed!

Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks these questions, especially often such questions arise when business problems begin. World market leaders such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced by, for example, analysis of the Apple brand.

Whether or not marketing is needed for the business

The answers to these questions are always different, but not always unambiguous. Very often, a businessman cannot find answers to these questions at all, because, trying to find the answer, he receives more and more new questions that seem endless. As a result, some businessmen do not use marketing at all, or rather they don’t use it, because they cannot fully understand the role of marketing in business. Continue reading

How to sell a startup and get rich

You can sell an idea only if you translate it into a project or, in other words, a startup. So the potential buyer will be able to get a visual representation of her. If you propose a “bare idea”, then it is unlikely to interest anyone, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its basis.

The project just allows us to clarify these and other issues, to clothe everything in a symbolic and visual form. Selling a finished project is not an easy task, but at the same time it is quite an interesting and often profitable activity. To carry out the sale of a project you need to know the marketing and technology that will allow you to do this, as well as have certain skills. Continue reading

Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more. Continue reading

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The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch…

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