Ticket to the post-industrial economy
Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this.…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Powerful competitor study technique
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where…

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at present

How to establish export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? The East is a generally scarce place where everything is lacking. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading

Effective dealer network development

The development of a dealer network is necessary because dealers help sell. The more of them, the higher the sale. Therefore, the development of a dealer network for a company that wants to have high sales is one of the highest priorities. By themselves, networks do not develop, they need to be addressed, investing time, money and other resources, you need to constantly look for new dealers.

The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence of this type is in the formula “money – goods – money.” They have money, they invest it in goods in order to sell it to earn more money. Money is their main resource to which they seek the best use. Continue reading

The core of the business as its foundation

It is believed that any business is simply the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is short, concise, reflecting only the main points and each businessman can modify it at his discretion and for his own market.

The core of the business as its foundation

In fact, the “business engine” is just the algorithm by which the businessman’s head works. An algorithm that includes a scheme by which a business is conducted from start to finish. Without this scheme, it makes no sense to go into business. If this scheme is contrary to the moral, ethical or ethical standards of a person, then he has no place in business. Continue reading

How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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Creative method of generating ideas
A good idea is very much appreciated, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put…

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Modern market opportunity analysis
If there are few customers or the business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because sooner or later the…

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