The real basics of a successful business
Is it possible to describe the basics of a successful business in a few words? Is there any simple way to reveal the essence of a successful business quickly and…

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Mega-effective business control system
Many businessmen, having discovered a legal entity, begin to believe that they now have their own business. Satisfied, they rub their hands from the understanding that they will now work…

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How to build an effective business
An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but humanity has…

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at present

The most effective protection against competitors

The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.

At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including due to the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves. Continue reading

Powerful competitor study technique

Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where I would fall, I would have laid straws”. The essence of the latest wisdom comes down to the fact that it is always useful to possess information, which is reflected in the well-known expression, which says that the one who owns the information owns the world.

Studying competitors using the latest technology

Owning information is useful anytime, anywhere. For example, if you know what the weather will be like, you can make a number of decisions: take an umbrella or not, wear very warm clothes or not very warm ones. All this allows you to get rid of many unpleasant situations. For example, if it rains, and you took an umbrella, then you will get rid of the need to dry clothes and hair. Continue reading

Modern market opportunity analysis

If there are few customers or the business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.

Market opportunity analysis

The logical question is how and where to better develop and move. To look for ways of development – this is the analysis of market opportunities. For example, the market for conventional cameras began to stagnate, but the camera market for mobile phones began to develop rapidly. Camera manufacturers simply had to move to a new market in order to stay afloat. Continue reading

Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces the level of sales by 10, and…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Professional business optimization
Business optimization allows you to configure it in such a way that it brings maximum money, responds well to the ideas and actions of the businessman and can absorb the…

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